Digital Images

Event Flyer

I applied the principle of the "Picture Superiority Effect" by having the text of "paving the way" echoed in the image of the lava paving a new way. It also highlights that paving of a new way is not easy and urges the people who believe in the cause to show up. I also used the design principle of contrast because of the bright red lava, which is the highlighted illustration of the poster and what I want people to notice most, and the black hard rock, which has been there unmoving for 900 years. I used the Signal vs. Noise principle by having as little text as possible on the picture and having the text that is less important more transparent, and vice versa.

Logo

This logo is of the company HARTS, which stands for health, access, research, technology, and schools. Moreover, it stands for those things in Icelandic as well, which took a very hard time to come up with. I spent a very long time creating the original logo for the company this summer and put a lot of time and effort into it. However, after going through the course material, I realized that the logo was not in vector format and that I would need to change that at some point. So, I decided to try and recreate the original logo that I made in vector format.

Because HARTS is the only acronym that worked in Icelandic and English and encompassed the projects of the company, I decided to have the logo play off of that. At the core of the company is the goal of helping and caring for others, which also aligns with what a picture of a heart symbolizes. I chose blue, which represents calm, trust, and relaxation, and green, which is associated with refreshment, peace, rest, and security, because that is what I want my customers to associate with the work and atmosphere of the company. I wanted a simplistic, clean logo was related to the acronym in a fun way that also conveyed the purpose and work of the company. I feel that this logo does that.

After an extensive amount of time learning on the software, I uploaded the png picture of the logo. Then, I used the Pen Tool with the Create BSpline path future and outlined all three aspects of the logo. Then, I layered the logo and selected the colors of each part. Then I downloaded the logo font and uploaded it to Inkscape and put each letter where it had been located in the original logo. Then, I spent a lot of time trying to get the gradient of the colors right. The gradient only seemed to want to go from left to right or the other way around, but I wanted it to go from top to bottom, but was not able to successfully do so. Another problem I encountered was that the font came out differently after I downloaded it into a svg file and uploaded it to the website. It looked just like the png logo in Inkscape, but I don't know why that is.

However, I'm very happy with what I was able to do and feel that besides the multiple initial faild attempts, the fact I wasn't able to do top to bottom gradient, and have the font come out correctly, I'm satisfied with the final result. However, I will keep working on the logo beond this assignment and incorporate it on my website in the near future.

Wait, I see after I published that website, the font on the logo looks fine on the published website but still looks weird in the editor. That seemed to fix itself.

Infographics

Since I'm speaking a lot about autism and accessible learning environments in my work in Iceland, I wanted to create fliers that illustrated what I was saying. Initially, I created the flier on the right because I wanted to lay out the factors that allowed me and other neurodivergent students to succeed in academic spaces. However, then I noticed I had very few graphs and no numbers, so I decided to make a new infograph about autism. But after making that infographic, I noticed that they kind of complemented each other and decided also to include the initial graph.

In the infographic on the left, I wanted to illustrate what autism is by using images that showed the neural connections in autistic individuals. In that part, I had minimal text (the text only provided the necessary context) and let the images speak for themselves. Then, I provided an explanation of the implication of the lack of the pruning process for autistic individuals and included graphics that showed how this looks.

The contrast between the white and green highlights the different sections of the infograph, creating a flow. The section above the reference section includes the red and blue colors of the text to highlight what each of them correlates to in regards to the people figures in the middle of the text that visualize the statistics.